Adrian is continuing a stream of interesting posts at 173drurylane.com. I need to start writing some more stuff there too. I like the way our little experiment is going… I wonder if anyone at Sainsbury’s has noticed yet?
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
I’ve long disliked the Evening Standard’s newstand ads. These always display hyped mystery in an effort to get me to buy the rag. So it’s always “shock soccer result” rather
This is the third post in a series putting forward an alternative way of creating socially useful and economically sustainable brands. Although I have a reasonably clear intention in writing
Viv and I have been using improv activities based on gibberish these past weeks as part of our work exploring ways of faciltiation. Gibberish in the world of improv, is
Guardian Unlimited Film | News | Fans will fund our next movie say film-makers A smallish step towards a different model for movie production, spotted by Alan Moore. (tags: co-creation
