Adrian is continuing a stream of interesting posts at 173drurylane.com. I need to start writing some more stuff there too. I like the way our little experiment is going… I wonder if anyone at Sainsbury’s has noticed yet?
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
In my email today comes a reminder that marketing has yet to be revolutionised. American Airlines yells at me: As Requested – Your Exclusive AmericanDreamDeals 4 Day Fare Sale This
Jack Yan spots an interesting post by Ismael Ghalimi. He used LinkedIn to find someone at United Airlines who was able to resolve a problem for a group of his
Here’s another insight from that Dialogue book. The roots of the word “intelligence” are gather and in-between. I love that. What if we think of Intelligence is being in… or
I’m continuing to have thoughts in response to reading Herd probably because Mark Earls’ position so often reverberates with mine. There’s nothing like having one’s prejudices supported. Like me Mark
