Lovemarks panned again

More criticism of Lovemarks, a largely absurd book that claims to look at the world beyond brands but it really the same-old same-old.
Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Chris Lawer fires another salvo at Lovemarks. This time he quotes a review in Eye Magazine by Rick Paynor. This is cracking stuff:

‘I love Head & Shoulders. I won

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