Chris Lawer fires another salvo at Lovemarks. This time he quotes a review in Eye Magazine by Rick Paynor. This is cracking stuff:
‘I love Head & Shoulders. I won
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Once in while I realise how lucky we are to have the BBC. Last night was one of those moments. A remarkable piece of investigative reporting on Yes Car Credit.
I really liked Jeff Jarvis’s latest unpicking society’s addiction to the lecture format. I’ve blogged before my frustration with rooms of smart people listening politely to long winded keynotes and
Rob at BusinessPundit (via Mario) highlights a price drop policy at Amazon. Did you know that if the price on something you buy drops within 30 days of your purchase
In my email today comes a reminder that marketing has yet to be revolutionised. American Airlines yells at me: As Requested – Your Exclusive AmericanDreamDeals 4 Day Fare Sale This
