Christoper Carfi offers an all purpose corporate press release.
[Company name], a [noted | leading | large] provider of [insert industry name here] solutions is [happy | pleased | thrilled] to announce [a new customer | a new product].
[Paragraph with lame details here]
[Paragraph with glowing quote from executive here that was written by someone else]
[Paragraph with contrived quote from a customer here, that was written by someone else]
[Paragraph from a “Noted Industry Analyst”
People have been facilitated before: boredom, stillness, recovering attention and the undercurrents of life
The value of not always saying something helpful
Writing stuff down can easily remove us from practical reality and suppress our intuition
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
An example of inauthentic direct mail, from Lincoln Financial Group. The elements that eat away at the credibility of the sender and the effect on this reader.
Thanks (again) to John Porcaro for linking me to the Customer Evangelists’ blog where I found this: OLD SCHOOL: Ad agency pays teen bloggers to
Once again, it turns out that what we do naturally has more value than we realise; whereas clever contrivances intended to “improve” our effectiveness often just destroy significance… and make us less well understood! A good lesson for all those presentation trainers and “image consultants” out there!
James Woudhuysen has produced a provocative and well thought out essay on the mischief of branding – and of anti-branders.
Dave Snowden has a good line for metaphors about complexity and his latest based on a “magic roundabout” near Swindon, is a cracker.
Tony Goodson has an interesting take on the success of the Olympics in Athens: Did the Athens Olympics go well? You bet they did. Was there a big stink and
Matt points to this excellent video from “Dr David Vaine” on how to enforce corporate blogging. Dr Vaine brilliantly encapsulates everything I loathe about best practice in Knowledge Management.
