Christoper Carfi offers an all purpose corporate press release.
[Company name], a [noted | leading | large] provider of [insert industry name here] solutions is [happy | pleased | thrilled] to announce [a new customer | a new product].
[Paragraph with lame details here]
[Paragraph with glowing quote from executive here that was written by someone else]
[Paragraph with contrived quote from a customer here, that was written by someone else]
[Paragraph from a “Noted Industry Analyst”
People have been facilitated before: boredom, stillness, recovering attention and the undercurrents of life
The value of not always saying something helpful
Writing stuff down can easily remove us from practical reality and suppress our intuition
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
An example of inauthentic direct mail, from Lincoln Financial Group. The elements that eat away at the credibility of the sender and the effect on this reader.
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
BA stewardess Claire breaks the corporate ice and creates real engagment. Hats off to BA is their culture supports this sort of thing.
I don’t often write about market research these days. There’s only so much mileage in berating a moribund industry. But I thought Greg Clemenson’s post on adaptive conversations was interesting.
The latest Hugh and the Rabbi podcast features Hugh, Pinny me and guest Euan Semple. Recorded a few weeks ago we’ve only just round to posting it but I hope
Here’s a great TED talk by Stuart Brown on the serious importance of play. The opening story about how a polar bear and husky opt for play instead of predation
Laura Ries comments on the Mel Gibson story. Would I be the only person who has something to do with branding who felt uncomfortable with this line? He began the
