Christoper Carfi offers an all purpose corporate press release.
[Company name], a [noted | leading | large] provider of [insert industry name here] solutions is [happy | pleased | thrilled] to announce [a new customer | a new product].
[Paragraph with lame details here]
[Paragraph with glowing quote from executive here that was written by someone else]
[Paragraph with contrived quote from a customer here, that was written by someone else]
[Paragraph from a “Noted Industry Analyst”
People have been facilitated before: boredom, stillness, recovering attention and the undercurrents of life
The value of not always saying something helpful
Writing stuff down can easily remove us from practical reality and suppress our intuition
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
An example of inauthentic direct mail, from Lincoln Financial Group. The elements that eat away at the credibility of the sender and the effect on this reader.
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Fascinating article in The Times today, sadly already sequestered behind paid registration about WebFootballClub.com in France. Here’s the SP. The club is managed by fans via its website. Most fans
Antony Mayfield has an interesting post on specualtion that social banking (things like peer-to-peer lending) could account for 10% of all retail lending in a couple of years. This comes
This is a pretty stunning TED Talk by Richard Wilkinson, co-author of The Spirit Level. He summarises the mass of research that shows social inequality is strongly correlated with a
Homelessness: Cutting out the middle men | The Economist Interesting research suggests just giving the homeless money rather than advice or other forms of support, might be more effective. Also
