Christoper Carfi offers an all purpose corporate press release.
[Company name], a [noted | leading | large] provider of [insert industry name here] solutions is [happy | pleased | thrilled] to announce [a new customer | a new product].
[Paragraph with lame details here]
[Paragraph with glowing quote from executive here that was written by someone else]
[Paragraph with contrived quote from a customer here, that was written by someone else]
[Paragraph from a “Noted Industry Analyst”
The value of not always saying something helpful
Writing stuff down can easily remove us from practical reality and suppress our intuition
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
An example of inauthentic direct mail, from Lincoln Financial Group. The elements that eat away at the credibility of the sender and the effect on this reader.
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
An exploration of the work – or if you like the hard play – of living with uncertainty
Mark Earls and are going to host an Improv Arvo on Saturday November 1st 3pm-6pm in London SE1. Just an afternoon for friends and anyone else interested to get together.
There’s been a storm of comments about BzzAgent’s deal to promote Creative Commons. Peter Caputa has written something that just about captures my own view: essentially that criticism of BzzAgent
James and I are off to Reboot 8 in Copenhagen this afternoon. Last year’s Reboot was excellent and I have high hopes for this one despite being part of the
I help teams work together better. My work ranges from leadership development to team building and event facilitation
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