Johnnie Moore

Open Sauce Surgery

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

James and I are running an Open Sauce Surgery on the morning of May 9th in London. This is for no more than five participants to learn about how to apply Open Source Marketing to their organisation. There’s currently one place left.

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Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

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Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

Magic roundabout and complexity

Dave Snowden has a good line for metaphors about complexity and his latest based on a “magic roundabout” near Swindon, is a cracker.

Johnnie Moore

Child’s play?

I found this site very thought-provoking: Give us back our game. It argues that kids’ football has been spoiled by the over-active participation of adults.Today’s children learn from the grown-ups

Johnnie Moore

Benny Hill on social networks

In a hierarchical world the cohesive authority group has the edge over a loose agglomeration of individuals. In a networked world the scales may be reversed. The loose agglomeration have

Johnnie Moore

QR codes

It never occurred to me that QR codes could be useful in meetings. But then Stu Field got me thinking about it. He’s been experimenting with using them to make