James and I are running an Open Sauce Surgery on the morning of May 9th in London. This is for no more than five participants to learn about how to apply Open Source Marketing to their organisation. There’s currently one place left.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
I had lunch with Adriana today and we explored some metaphors for how blogging might help companies create better brands. Here’s my effort: A company that lets its people blog
I know I keep linking to it but hey, I think The Nub is a pretty good site. Lots of information and a good dollop of well-expressed attitude. Tim Carter
Jeff Jarvis has a pithy rant against corporate fussiness over how their names get spelt. Apparently, “AOL” has just become “Aol.” with some hoohah about the importance of the period,
Dwight Towers reminds me of the Russian guy Vygotsky and his concept of the Zone of Proximal Development. Fancy jargon but quite an interesting concept. Vygotsky suggests this is the
