Christoper Carfi offers an all purpose corporate press release.
[Company name], a [noted | leading | large] provider of [insert industry name here] solutions is [happy | pleased | thrilled] to announce [a new customer | a new product].
[Paragraph with lame details here]
[Paragraph with glowing quote from executive here that was written by someone else]
[Paragraph with contrived quote from a customer here, that was written by someone else]
[Paragraph from a “Noted Industry Analyst”
People have been facilitated before: boredom, stillness, recovering attention and the undercurrents of life
The value of not always saying something helpful
Writing stuff down can easily remove us from practical reality and suppress our intuition
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
An example of inauthentic direct mail, from Lincoln Financial Group. The elements that eat away at the credibility of the sender and the effect on this reader.
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Chris Lawer reckons the cost of financial services junk mail in the UK at a billion pounds a year. I link to my own article on the dismal quality of it.
I had coffee with Nathalie McDermott yesterday. She’s up to all kinds of good stuff helping create connections for people easily squeezed out of public conversations. She made a terrific
Patti Digh writes a blog that delights me. This post is a case in point. Snippet: I could barely focus on what Donna was saying to me, or her friend
I made a short film to give a flavour of the upcoming Creative Leadership Workshop. I’m running it with Viv here in Cambridge on 31 August to 2 September. All
