Ok so James and I are making progress on our Open Sauce workshops.
We didn’t get our act together for our original date but we are now committing. The first workshop will be on the morning of Friday March 18th at The Hub, a really interesting venue in London N1, 2 mins from Angel tube. Price of admission will be
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
It’s Not About the Nail from Jason Headley on Vimeo. I thought this was pretty funny. It captures one of the classic ideas of Mars and Venus relationships and takes
Gary Schwartz is running an improv workshop in London on Saturday 28 September. I am going for sure and he is bound to attract a great crowd of people. I’ve
I watched this TED Talk by Kathryn Schulz yesterday: On Being Wrong. One thing stuck in my mind. Schulz asks a few people what it’s like to be wrong, and
Geoff picks up on Neil Perkin’s post on Agile Planning. Recently I have noticed the word ‘Agile’ showing up in the ‘Strategic Objectives’ of agency and corporate plans. Whilst it
