A bit more Sauce

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

James has posted a bit more info about our planned workshop

sauce.jpgJohnnie Moore and I are holding Open Sauce workshops in London for companies interested in exploring marketing in a networked world.

We will clear the mists surrounding the world of blogs and consumer generated media (which I know many UK marketeers find completely bemusing) and tackle some of the bigger issues involved in the growing world of open source marketing which you can read about here, here and here.

The sessions will be fun, practical and easy going. There will be lots of case studies from the US (where even the head of GM writes a blog) and some exercises designed to help you add a little bit of Open Sauce to your next marketing plan or brief.

We’ve pencilled in the first for 17 February in the morning but we’ll take reservations once we’ve finalised a few details. And we’ll both be blogging our experience of creating and running it.

—–

Share Post

More Posts

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

More Updates

Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

It takes a comedian…

I’m watching Jon Stewart on Bill Moyers. It’s pretty compulsive viewing. It’s very rare for a comedian to do serious without it feeling all wrong. Not this guy.

Johnnie Moore

links for 2010-03-23

Daily Kos: FLASHBACK: Chris Matthews gets reconciliation ass-backward (but stays on TV) A great example of the curse of expertise – it's so easy to let your ego stop you

Johnnie Moore

Pollard summarises Taleb

Dave Pollard does a great summary of Nassim Taleb’s thinking. I’m very interested in all the cognitive biases listed there; it’s so easy for us humans to think we know

Johnnie Moore

The problem with advice

Edith Zimmerman has some wise things to say about advice: After editing an advice column for two years I’ve decided that there is no such thing as advice. There are