Christopher Carfi says I’m a Maven alongside some other rather more illustrious examples. Thanks Christopher!
[AFTERTHOUGHT]Now if Christopher could just sort me out with the Connector and Salesman, a la tipping point, that would be nice.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Raymond Tse has been on a training programme in communications. This got me thinking about the quality of blog conversations. Certainly there are more voices. The intent is there with
Knowledge Bridge: Academic Publishing inhibits the Free Flow of Knowledge Olaf Brugman asks, In other words: why do authors create costly dependencies on publishers, chain-ball themselves, give up their rights?
Thanks to Piers Young (and the cast of bloggers who make up the chain:Jim McGee, Ole Eichhorn, Ottmar Liebert and Kevin Kelly) for this fascinating anecdote: The ceramics teacher announced
It seems like The Apprentice is popular down under. I watched bits of it at a friend’s in NZ and Tony prompted me to watch it again last night –
