Christopher Carfi says I’m a Maven alongside some other rather more illustrious examples. Thanks Christopher!
[AFTERTHOUGHT]Now if Christopher could just sort me out with the Connector and Salesman, a la tipping point, that would be nice.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
I’ve been reflecting further on the punchy attacks on managerialism made by John Seddon (blogged here). Here are some not massively coherent thoughts. One of Seddon’s major arguments is that
Us and Them continues to engage my attention as David Berreby explores how the mind codes information about our experience. Whenever I engage with this subject I’m struck by the
Over the last few months my friend Antony Quinn and I have been thinking about the quality of being unhurried. It seems to us that there’s a lot of pressure
I describe myself as a facilitator but when I work one-to-one some people would call it coaching. I don’t use that term much here for a variety of reasons, many
