Johnnie Moore

I’m a Maven

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Christopher Carfi says I’m a Maven alongside some other rather more illustrious examples. Thanks Christopher!

[AFTERTHOUGHT]Now if Christopher could just sort me out with the Connector and Salesman, a la tipping point, that would be nice.

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Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

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Emotional debt

Releasing the hidden costs of pent up frustrations


Finding the aliveness below the surface of stuck

Johnnie Moore

links for 2010-11-15

Viv McWaters – Getting rid of tables Viv suggests getting rid of the tables in meetings. Makes loads of sense to me.

Johnnie Moore


Lloyd Davis is doing a great job blogging Podcastcon. So I don’t feel so bad about missing it. This section of his notes on a talk by Milverton Wallace especially

Johnnie Moore

P2P application from a refugee camp

From the newsletter of envisional comes word of this CNET article Deep in the tense Jenin refugee camp in the Palestinian West Bank a new file-swapping service is daring record

Johnnie Moore


For most people the human drive to connect and share is stronger than the duty to spend every possible moment “being productive”Jeremy Burton via Euan and Joining Dots.