Johnnie Moore

A bit more Sauce

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

James has posted a bit more info about our planned workshop

sauce.jpgJohnnie Moore and I are holding Open Sauce workshops in London for companies interested in exploring marketing in a networked world.

We will clear the mists surrounding the world of blogs and consumer generated media (which I know many UK marketeers find completely bemusing) and tackle some of the bigger issues involved in the growing world of open source marketing which you can read about here, here and here.

The sessions will be fun, practical and easy going. There will be lots of case studies from the US (where even the head of GM writes a blog) and some exercises designed to help you add a little bit of Open Sauce to your next marketing plan or brief.

We’ve pencilled in the first for 17 February in the morning but we’ll take reservations once we’ve finalised a few details. And we’ll both be blogging our experience of creating and running it.

—–

Share Post

More Posts

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

More Updates

Emotional debt

Releasing the hidden costs of pent up frustrations

30 June 2017

Aliveness

Finding the aliveness below the surface of stuck

3 November 2016
Johnnie Moore

Governance: not by the numbers

There’s a good article at the Knowledge@Wharton website: Corporate Governance by the Numbers: It Doesn’t Work . It reports research which suggests that the formulae offered as “best practice” for

9 September 2004
Johnnie Moore

Artists or businessmen?

So while I’m in the territory of challenging false dichotomies and then proposing new ones which are probably equally flawed but at least different… I reread my last post and

21 January 2011
Johnnie Moore

Upcoming gigs in London

I’m co-hosting a couple of events here in London soon. On April 25th (Easter Monday), Luke Razzell and I are hosting Walking and Talking. This is based on the day

6 April 2011
Johnnie Moore

The trouble with techniques

This is another post on feedback, following up on Andrew Rixon’s post. (Part one here.) In his article on the limits of feedback – Does your leadership reduce learning? (pdf),

26 October 2010

Singing on the subway

Fingerspitzengefühl

Ski poles…

Bunny Bunny

Hamlet and meeting absurdity

Don’t panic

Leading from the clown

Embodied thinking vs slippery AI

Noticing

Playing with eye contact

Facilitation antlers

Small p presence

Small i improv

Through boring to beautiful

Holding a mirror…

Enough

Showing Slide 1 of 17