Johnnie Moore

Living in the web

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Contrasting the way KFC and JetBlue have responded to negative publicity Rob Paterson asks:

Every business is exposed to public risk today. You can guarantee that your story will be all over the web in hours. If you do not live in the web, the story will overwhelm you. So what is your plan to deal with this new reality?

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Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

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Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

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Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

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Emotional debt

Releasing the hidden costs of pent up frustrations


Finding the aliveness below the surface of stuck

Johnnie Moore


Sukumar at PSFK reports Merill Lynch have asked their Financial Advisors (FAs) to organize themselves into teams of 2-4 FAs to manage the client relationship. Interestingly these teams are formed

Johnnie Moore

A bit more Sauce

James has posted a bit more info about our planned workshop Johnnie Moore and I are holding Open Sauce workshops in London for companies interested in exploring marketing in a

Johnnie Moore

The virtues of small potatoes

Doug Rushkoff makes this point: ..if everyone wants to do the “meta” job of creating a brand or utility through which activism happens, then there will be no one left