Contrasting the way KFC and JetBlue have responded to negative publicity Rob Paterson asks:
Every business is exposed to public risk today. You can guarantee that your story will be all over the web in hours. If you do not live in the web, the story will overwhelm you. So what is your plan to deal with this new reality?
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is
The competitive streak in me means I need to keep with Tony Goodson’s blog. The struggles of learning to speak “Movable Type” and thoughts on the nature of blogging.
Earlier today I was writing about passion brands and the power of community. I got a small but interesting example of this principle in action when I visited Ton Zijltra’s blog to find that he’s opened a separate blog on his planned abandonment of Microsoft.
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
I’ve been doing a lot of thinking – and worrying – about collaboration. I think the ability to collaborate effectively is becoming ever more essential
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
A terrific post by Grant McCracken – Who’s Coke Is It Anyway? – which observes the latest trend among Coke fans in the US: buying the Mexican version of the
A few startling facts in this little video: Hat tip: Steve Hardy, who also points to this very contrasting – and comforting – use of visual communication by fridge and
There's no such thing as 'big society' senior Tories tell Cameron | Politics | The Guardian The pitfalls of selling empowerment, write fairly large. You just can't make genuine bottom-up
Chris Corrigan has a good post criticising the logo of the 2010 Winter Olympics. The powers-that-be have chosen an Inuit design for games staged the other side of the continent
