Rob Paterson reports on NPR’s approach to developing a new morning show for a younger audience.
The traditional stance would be to do their best to design in house the best show they could and then offer it up. The Traditional stance would be to see the web as an interesting adjunct. The Traditional place to host the show would be Washington and the Traditional Host would be a radio pro. Above all the Traditional Process would be to keep it all a secret until the launch.
BUT – they are offering up their space in the Blogosphere to ask for our help in developing the show and they also are seeing the web as being central.
(Disclosure – I worked with Rob and NPR last year)