Over at Brand Autopsy johnmoore reports
Now a crew of Star Trek evangelists ranging from an urologist to an Elvis Presley impersonator are resurrecting the original series and completing the mission by filming new episodes playing off the original timeline.
An extreme case of customer evangelism… but another clue about the future of marketing – co-creation with customers.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
Improv can still be powerful when it’s mundane
I’m experimenting with marketing less and listening more
Finding space for stronger feelings in collaboration
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
I’ve just had a delightful meeting with Emma Cahill co-founder of publishing house Snowbooks. They describe their approach thus: We publish far fewer titles than
Nick Wreden in his FusionBrand blog reports on an ANA survey on perceptions of marketing. In some ways, it’s a familar story Despite its importance marketing is not getting the
Viv lured me out to an improv show last night together with a few of those attending a gig we’re facilitating this week. I agree wholeheartedly with her reflection: It
It’s kinda funny that of all the things said in the Presidential debate the one with the most traction relates to Big Bird. Reminds me of my friend’s interest in
New Scientist describes seven questions that keep physicists up at night. I liked this one: How does complexity happen? From the unpredictable behaviour of financial markets to the rise of
