Over at Brand Autopsy johnmoore reports
Now a crew of Star Trek evangelists ranging from an urologist to an Elvis Presley impersonator are resurrecting the original series and completing the mission by filming new episodes playing off the original timeline.
An extreme case of customer evangelism… but another clue about the future of marketing – co-creation with customers.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
Improv can still be powerful when it’s mundane
I’m experimenting with marketing less and listening more
Finding space for stronger feelings in collaboration
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
I’ve just had a delightful meeting with Emma Cahill co-founder of publishing house Snowbooks. They describe their approach thus: We publish far fewer titles than
Chris Corrigan has a thoughtful post about patience in facilitation which resonates with me. He quotes Pema Chodron’s article on the subject: If you practice the kind of patience that
Tom Guarriello reflects on Seth’s All Marketers are Liars. Even though he’s not read the book I think he’s written the clearest summary I’ve yet seen (and I have read
BankerVision used to work at Microsoft but he’s just stripped his home of all Microsoft devices in favour of Open Source. He’s pretty happy about the results. And asks this
The Psychology of Architecture | Wired Science | Wired.com The colour of the room seems to have a powerful impact on how we think when in it. File this with all
I help teams work together better. My work ranges from leadership development to team building and event facilitation
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