Johnnie Moore

Design thinking and its pitfalls

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Helen Walters scratches an itch I’ve long felt about design thinking:

A codified repeatable reusable practice contradicts the nature of innovation which requires difficult, uncomfortable work to challenge the status quo of an industry or, at the very least, an organization. Executives are understandably looking for tidy ways to guarantee their innovation efforts — but they’d be better off coming to terms with the fact that there aren’t any.

Hat tip: Lee Ryan

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