Alan Moore’s post – The Dance of Change– is just a short quote from The Tomorrow People:
Future-faced brands are not brands that are omnipotent, or consistent in the traditional sense that brands are consistent or standardized across all territories, but rather that they accommodate the personal, the individual.
Nice short post with at least two attractive ideas in it. First, I like the metaphor of dance for change as it suggests interaction, flow and giving/taking advancing/yielding between people. Second, let’s get away from the obsession with consistency in brands; you gotta have mutation and diversity to thrive.
