Ogilvy Bloggers Guide

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Ogilvy PR have published this guide to blogging (pdf 2.8MB). It’s a well-produced introduction to blogging for the uninitiated – very well pitched for persuading corporates to take this seriously. Thanks to Declan Elliott for the tip.

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Blogging for Ourhouse

Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is

Collaboration

I’ve been doing a lot of thinking – and worrying – about collaboration. I think the ability to collaborate effectively is becoming ever more essential

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Trust and NGOs

My friend Olaf Brugman has invited me to take part in a workshop in Brussels on October 29th. It looks set to be an interesting

SharpReader

I’ve finally started paying attention to RSS and all this stuff about “Blog Aggregators”. The final shove was wanting to get Martin Roell’s English feed.

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Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

Driving Change?

Tom Guariello chatted to me about the notion of “driving change” in organisations and has just uploaded part 1 as a podcast. Neither of us really like the assumptions about

Johnnie Moore

Rapid prototyping of behaviour

Viv is visiting and we’ve been reflecting on our experiences using the problem theatre approach. Borrowing ideas from the maker movement and agile processes we see this a way of

Johnnie Moore

links for 2006-04-08

YouTube – Faith The Biped Dog I found this moving and inspiring. A dog that walks on its hind legs because it only has hind legs.Found via Andrew Sullivan (tags:

Johnnie Moore

Thoughts on networks

Roland Harwood has written a nice post about working in networks. Short on jargon, long on common sense. Viv and I often riff on Roland’s mantra: conversations then relationships, then