A typical example of zen practice. Put a flower on a table. Write down every word you can use to describe the flower with full analysis of it, your reactions to it, the history of the flower and flowers in general, comparisons with all other flowers and living things and speculations backed by scientifical data about the flower. Put the flower to poetry, do a drawing and sculpture on it, write a play and feature length film on it, write a song about it. Take a picture of it from every angle possible.
Now place all of this on the table next to the flower.
Look at your stack of what you’ve expressed about the flower.
Look at the flower.
Notice the difference
Ben Schott has a go at the paradoxical blandness of supposedly disruptive startups: Welcome to your bland new world. It’s easy to get stuck in