Johnnie Moore

Abundant innovation

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

I know I bang on about this, but I keep running into examples of how abundant innovative thinking is, while large organisations and their advisers wring their hands about how hard it is.

A tweet from @thomascdaly led me to this page on Redesigning the Boarding Pass. Shedloads of creative thinking and prototyping for a better boarding pass. All generated without money changing hands.

I’d bet that several airlines have spent a lot of resources writing clever briefs and getting design gurus just to pitch for coming up with ideas like this.

Maybe there is no innovator’s dilemma. Just a bureaucrat’s dilemma: namely, how do I maintain my narrative of scarcity in the face of such wanton abundance?

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