I know I bang on about this, but I keep running into examples of how abundant innovative thinking is, while large organisations and their advisers wring their hands about how hard it is.
A tweet from @thomascdaly led me to this page on Redesigning the Boarding Pass. Shedloads of creative thinking and prototyping for a better boarding pass. All generated without money changing hands.
I’d bet that several airlines have spent a lot of resources writing clever briefs and getting design gurus just to pitch for coming up with ideas like this.
Maybe there is no innovator’s dilemma. Just a bureaucrat’s dilemma: namely, how do I maintain my narrative of scarcity in the face of such wanton abundance?
