During yesterday’s Skype call with Rob Paterson he came up with a good metaphor about conversations. It reminded me of the schoolboy rhyme “Volts jolts, mills (milliamps)kills”. You can have a lot of voltage and create excitement, but without ampage, there’s not so much impact.
I realise that a ton of conversations I see and take part in are high voltage, lots of “talking and reloading” or colourful language. Most marketing is high voltage (hype). But I’d like more ampage, which for me is about bring more of ourselves into the conversation, taking risks, showing more of ourselves…
Update: See Rob’s extended entry on the same point posted today.
