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Category: Authenticity

Johnnie Moore

In denial…

20 March 2005

Seth spotted this ad for troubled American Airlines: and comments Let’s say you run an airline with a horrible cost structure and you’re facing bankruptcy on an almost daily basis. Why on earth would you waste money on marketing like this? Do the folks at American believe that some harried

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Johnnie Moore

We don’t need another hero

12 March 2005

Evelyn posts this good quiz from the book Soul Prints by Marc Gafni. Name the five wealthiest people in the world. Name the last five winners of the Miss America contest. Name the last five people who have won the Nobel or Pulitzer Prize. Name the last half dozen Academy

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Johnnie Moore

Gobbledegook

4 March 2005

Alain Joudier has a nice post today on the strange and poncey (sp?) job titles being dished out these days. He was provoked by Hilton’s invitation to speak to a “Certified Hotel Specialist”. Alain continues I was talking with a writer today and we discussed the unhealthy need for labels.

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Johnnie Moore

Mickey mouse management skills

26 February 2005

Danny at AdPulp reviews James Stewart’s Disneywar, a book on the (mis)management of Disney. One aspect really gets Danny going In one section Stewart recounts in minute detail how Disney ended up paying $280 million in severance to former company Chairman Jeffrey Katzenberg because Eisner’s ego got in the way

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Johnnie Moore

37 days

27 January 2005

Patti Digh’s weblog 37 days has caught my imagination. Experiencing the death of her stepfather over the course of 37 days has prompted some deep reflection manifested in this blog, but also in her other new and inspring site, InclusiveAshville. Here’s a sample: Many discoveries were accidental, and came from

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Johnnie Moore

Determinedly Detracting Delta

18 January 2005

Katherine Stone does some determined detracting of Delta Airlines. Delta’s new full-page ad campaign for its launch of Simplifares really grates on my nerves. The ad features the headline “How one airline is changing everything ” as well as the company’s new slogan “Good goes around.” Are you kidding me?!

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Johnnie Moore

Knowing the Psalm

17 January 2005

Here’s a great story from Terry Pearce’s Leading out Loud. Actor Charles Laughton was attending a large family Christmas party. The host asks each guest in turn to recite a favourite passage they associate with Christmas. Laughton’s turn came near the end and he recited in his beatifully trained voice

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Johnnie Moore

Brands, dominance and, er, tragedy

13 January 2005

Laura Ries is upset. As soon as we write up a great case history of how a brand narrowed its focus owns a word in the mind and dominates a market, the brand

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Johnnie Moore

Whose authenticity?

19 December 2004

Freddie Daniells also writes about Hijacking Authenticity. He worries that the idea of Authenticity is being hijacked to include tree-huggers and exclude others. Brands such as Hummer Harley Davidson, Viz are unapologetic about who or what they are and have thrived. I may not buy these products but they are

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Johnnie Moore

Adam Curry

23 October 2004

Adam Curry‘s Daily Source Code is a good podcast. Keeping it real he points out today (around minute 4:30) that in preparing for the Gilmour Gang participants expressed strong anti-Bush opinions… but “no one spoke with the same passion during the actual taping even though the elections did come up…

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I help teams work together better. My work ranges from leadership development to team building and event facilitation

Johnnie Moore

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