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Category: Authenticity

Johnnie Moore

Stories

26 May 2005

Tom Guarriello reflects on Seth’s All Marketers are Liars. Even though he’s not read the book I think he’s written the clearest summary I’ve yet seen (and I have read it). Tom likes the sound of it but concludes But am I the only one who thinks that this “lying”

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Johnnie Moore

The Student, the Nun and the Amazon

10 May 2005

There are moments when I get really excited by an unexpected byproduct of my own blog. One such happened a week ago when I met Sam Clements. Sam found me via some post or other here and we agreed to meet for a chat. At first I thought I’d just

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Johnnie Moore

DIY corporate press release

30 April 2005

Christoper Carfi offers an all purpose corporate press release. [Company name], a [noted | leading | large] provider of [insert industry name here] solutions is [happy | pleased | thrilled] to announce [a new customer | a new product]. [Paragraph with lame details here] [Paragraph with glowing quote from executive

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Johnnie Moore

Kryptonite responds

27 April 2005

Jake (the Community Guy) and I had an interesting chat on Skype yesterday about his email interview with Kryptonite which he posted a couple of days ago. (Kryptonite is a bike lock company that was hit by rampant negative PR when a blogger discovered you could undo their locks with

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Johnnie Moore

Dirty linen in public?

25 April 2005

The debate on the Micrsoft Anti-Discrimination policy continues with some very interesting comments emerging. There are quite a few strands to the debate now, but I want to focus on the “dirty linen in public” argument. (Some of these links are courtesy of Robert Scoble’s linkblog). Some folks are wondering

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Johnnie Moore

Adobe translated

23 April 2005

John Gruber offers a witty translation of corporate drone from Adobe. Here’s a snippet. Why is Adobe acquiring Macromedia? Adobe

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Johnnie Moore

People

15 April 2005

Chrisopher Carfi finds that top execs choose suppliers not – primarily – on price technology or process. But on people.

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Johnnie Moore

Gonzo on authenticity

26 March 2005

Today’s reading from the (Gonzo) Gospel according to Chris Locke… The quality of wildness most lacking in commerce is play. Yet play once again is serious business. To the rollicking delight of online audiences everywhere, corporations seem to get easily confused trying to balance their overly earnest brand personas with

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Johnnie Moore

Manure madness

23 March 2005

The folks at Fight The Bull are up to more mischief. Yep we’re here to cover all the action of Manure Madness an annual tournament that will crown the company with the worst annual shareholder letter as a Shining Beacon of Business Idiocy. What a great idea. A knockout contest

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Johnnie Moore

Life and death

22 March 2005

A powerful, succinct and touching post by Rob Paterson: The Right to Life. Snippet:It has been the custom of most traditional societies for individuals to take a responsibility for the amount of burden that they place on their community. There is a dignity in deciding when it is time. There

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I help teams work together better. My work ranges from leadership development to team building and event facilitation

Johnnie Moore

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