The folks at Fight The Bull are up to more mischief.
Yep we’re here to cover all the action of Manure Madness an annual tournament that will crown the company with the worst annual shareholder letter as a Shining Beacon of Business Idiocy.
What a great idea. A knockout contest among 32 Fortune 500 companies to determine the the worst BS merchant.
This should be fun to watch.
People have been facilitated before: boredom, stillness, recovering attention and the undercurrents of life
The value of not always saying something helpful
Writing stuff down can easily remove us from practical reality and suppress our intuition
An example of inauthentic direct mail, from Lincoln Financial Group. The elements that eat away at the credibility of the sender and the effect on this reader.
I am blogging from my friend Thomas’s office in Essex. All around are those inspirational posters… eg “PERSISTENCE Now that we’ve exhausted all possibilities… let’s
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
BA stewardess Claire breaks the corporate ice and creates real engagment. Hats off to BA is their culture supports this sort of thing.
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks (again) to John Porcaro for linking me to the Customer Evangelists’ blog where I found this: OLD SCHOOL: Ad agency pays teen bloggers to
Once again, it turns out that what we do naturally has more value than we realise; whereas clever contrivances intended to “improve” our effectiveness often just destroy significance… and make us less well understood! A good lesson for all those presentation trainers and “image consultants” out there!
Google Answers: quotation by Andrew Grove re: Christopher Columbus finding the new world Delightful on more than one level: Andy Grove at Intel when challenged about ROI suggests no one
As you may have noticed I’ve been largely offline in August as I’ve been on holiday down-under visiting Melbourne Sydney, Christchurch and bits of their hinterlands. I’ve had the chance
Viv pointed me to this lucid post at the Skeptics Dictionary: The Forer Effect. The Forer effect refers to the tendency of people to rate sets of statements as highly
