July 15, 2005

Cause-related

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Home
Branding
Cause-related

Jeff Risley blogs that his firm is supporting a survey on cause-related marketing. He’s looking for suggestions for questions.

They’re talking to the causes as well as the marketing people. I’d be interested to know whether not-for-profits feel there is more to this than just generating revenue; do they feel there is an emotional impact on the company doing the marketing beyond extra sales? It would be interesting to get a comparison from them on the difference between campaigns that really satisfy them and those that feel hollow.

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Unhurried marketing

I’m experimenting with marketing less and listening more

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

Customer-centricity: is it the answer?

Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

More Updates

Lessons from “The Logic of Failure”

Fascinating insights into the patterns of failure

20 April 2018

Emotional debt

Releasing the hidden costs of pent up frustrations

30 June 2017

Aliveness

Finding the aliveness below the surface of stuck

3 November 2016

They’ve seen it before…

Don’t get attached to your favourite process

24 September 2016

Keeping it simple

The virtues of stripping back your processes

31 May 2016

In a network, in a mess, or in a mesh?

Sometimes it’s ok to stay confused and entangled

1 May 2016

The trap of “making things easy”

Another short video in my reflections series. People think facilitation is about making things easy. I’m not so sure. Warning: skinny man attempts yoga in this clip.

19 June 2014

Relationship Audits

I’ve been reflecting on the day spent learning about the Relationships Foundation‘s new tool, the Relationship Health Audit. It’s based on a model of organisational relationships which looks at five

26 September 2004

Training facilitation

Viv has written about rethinking facilitation training and I agree with her. That’s not unconnected with having done some very interesting work with her this year and planning some more

30 December 2010

Performance appraisal

How’s this for a bit of er… 360 degree appraisal? Staff at a Vancouver coffee house give their boss some useful feedback. Spotted by AdPulp via Darren Barefoot via Beyond

Cause-related

Johnnie Moore

Share Post

More Posts

More Updates