Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Entertaining comment from Will Davies in The Work Foundation’siSociety Blog

Futurology hits the mainstream media at this time of year. Witness this from Peter York via the BBC:

Trends which started in the mid- to late-90s such as the “dome-fever, young country, Cool Britannia” sort of thing will come to an end [in 2004], marked by a single defining event. “I can’t say with clarity what it will be,” he says, “but some event will happen to set the seal on it.”

Well thanks Peter, but excuse me if I don’t rush straight down to Ladbrokes clutching a fist-full of twenties. Below are some critical reflections on futurism.

Firstly, its always amused me that many futurists base their case upon two entirely contradictory claims, these being:

a) That we live in rapidly changing times, meaning that the future is less and less certain.

b) That despite the future being less and less certain, futurists are somehow able to unlock its secrets!

(err… so how come people didn’t used to go around making endless predictions, if things were once so much more predictable?)

Making predictions is fine, I know I like to indulge. But so often this can lapse into something more like cod-astrology. Also, making predictions is sometimes a way of avoiding saying something more personal and authentic (for example saying “that won’t work” is a cop out from saying “I feel threatened by that idea”.) I daresay Peter York thinks the whole Cool Britannia thing sucks, but maybe making a prediction of a mysterious defining event feels more important?

(And thanks to Lee at Headshift for linking to the NEF blog)

Share Post

More Posts

February 2025 update

People have been facilitated before: boredom, stillness, recovering attention and the undercurrents of life

No comment

The value of not always saying something helpful

Beyond writing

Writing stuff down can easily remove us from practical reality and suppress our intuition

Inauthentic marketing: case study

An example of inauthentic direct mail, from Lincoln Financial Group. The elements that eat away at the credibility of the sender and the effect on this reader.

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

Authenticity: you can’t fake it

Thanks (again) to John Porcaro for linking me to the Customer Evangelists’ blog where I found this: OLD SCHOOL: Ad agency pays teen bloggers to

In praise of um… er….. deeper meaning

Once again, it turns out that what we do naturally has more value than we realise; whereas clever contrivances intended to “improve” our effectiveness often just destroy significance… and make us less well understood! A good lesson for all those presentation trainers and “image consultants” out there!

Follies of ranking

John Porcaro blogsmore evidence of the dangers of running businesses by crude interpretations of numbers… how superficial metrics can cover a rich tapestry of human

More Updates

Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

Blog Pulse

Lots of folks are talking about Blog Pulse Profiles. They weren’t working yesterday but they are this morning. Very clever… and yet another performance measure to distract myself with!

Johnnie Moore

Models

Graham Wilson has a provocative piece on the pitfalls of Spiral Dynamics. I liked his general comments about the dodginess of models applied to people and organisations. There’s usually three

Johnnie Moore

Good for nothing

My friends at Pipeline are doing a little barnraising on December 4th in the form of an event called Good for Nothing. A group of geeks tinkerers and ideas people

Johnnie Moore

Not so dark?

Doug Rushkoff writes: First off the Dark Ages were not dark. The Late Middle Ages, in particular were extremely prosperous. Population and wealth went up, work hours went down. Height