I found this on a table in a pub in Camden this lunchtime.
“Life can only be understood backward–but we must live it forward (Soren Kierkegaard)”
I have nothing to add.
People have been facilitated before: boredom, stillness, recovering attention and the undercurrents of life
The value of not always saying something helpful
Writing stuff down can easily remove us from practical reality and suppress our intuition
An example of inauthentic direct mail, from Lincoln Financial Group. The elements that eat away at the credibility of the sender and the effect on this reader.
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
BA stewardess Claire breaks the corporate ice and creates real engagment. Hats off to BA is their culture supports this sort of thing.
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks (again) to John Porcaro for linking me to the Customer Evangelists’ blog where I found this: OLD SCHOOL: Ad agency pays teen bloggers to
Once again, it turns out that what we do naturally has more value than we realise; whereas clever contrivances intended to “improve” our effectiveness often just destroy significance… and make us less well understood! A good lesson for all those presentation trainers and “image consultants” out there!
John Porcaro blogsmore evidence of the dangers of running businesses by crude interpretations of numbers… how superficial metrics can cover a rich tapestry of human
Fiat invites customer input to new car design Reuters reports sceptically on this exercise in customer engagement. Found via Stephan Liute’s newsletter. (tags: marketing opensaucelive opensourcemarketing participation branding) —–
My mate Paul Jackson challenges the language used in questions like “what really matters?” …in one discussion we were asked ‘Why are you here?’ and later ‘Why are you really
So I’m here at Reboot8 having too much fun to spend much time blogging. But here are a few soundbites from Doc Searls who is speaking at the moment. Not
This is the third episode in my series of short videos about having difficult conversations. (Part One Part Two) I talk about the Marshmallow Challenge and the benefits of rapid
