Synchronous wisdom

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

I found this on a table in a pub in Camden this lunchtime.

“Life can only be understood backward–but we must live it forward (Soren Kierkegaard)”

I have nothing to add.

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February 2025 update

People have been facilitated before: boredom, stillness, recovering attention and the undercurrents of life

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The value of not always saying something helpful

Beyond writing

Writing stuff down can easily remove us from practical reality and suppress our intuition

Inauthentic marketing: case study

An example of inauthentic direct mail, from Lincoln Financial Group. The elements that eat away at the credibility of the sender and the effect on this reader.

Follies of ranking

John Porcaro blogsmore evidence of the dangers of running businesses by crude interpretations of numbers… how superficial metrics can cover a rich tapestry of human

Values – ideal or real

I am blogging from my friend Thomas’s office in Essex. All around are those inspirational posters… eg “PERSISTENCE Now that we’ve exhausted all possibilities… let’s

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

Authenticity: you can’t fake it

Thanks (again) to John Porcaro for linking me to the Customer Evangelists’ blog where I found this: OLD SCHOOL: Ad agency pays teen bloggers to

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Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

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Singapore Girl and fortune vs formula

Nick Wreden reviews Asian Branding, and tells a great story about how the Singapore Girl ad campaign was sold to the airline by a failed restauranteur who became a leading Asian adman.

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Design principle

My friend Jeremy Sweeney offered this simple idea in a conversation. We keep designing human systems on the assumption that we (and others) are like Mr Spock. We might do

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Cyworld

Alan Moore has a good post of an interview analysing the success of social network Cyworld in Korea. I was particularly interested in the business model which is not advertising-based,

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Inherent qualities

James Cherkoff and I were in the pub yesterday celebrating a recent success… to say nothing of marking the birth of his first born, daughter Maggie. James makes me laugh