Johnnie Moore

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Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

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Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

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Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

Leadership?

It’s interesting how often Rudy Giuliani gets cited by books about leadership. He’s invoked as if he’s an unarguable archetype. For me this highlights a deep flaw running through most

Johnnie Moore

Expert sacks himself

You’ve got to admire David Sackett. He has declared that he would “never again lecture write, or referee anything to do with evidence based clinical practice”. Sackett is not doing

Johnnie Moore

Mush?

I’ve just stumbled across Jaron Lanier’s op ed from the WSJ: World Wide Mush. It’s like a trailer for his new book You are not a gadget. I found his

Johnnie Moore

The decline of traditional media

Chris Anderson’s Long Tail Blog shows big falls in sales and participation for (paid for, recorded)music, TV, Radio, Newspapers, Magazines and Books. What’s going up? Movies, games and the web.