David Weinberger points to Andrew Davidson’s entertaining Corporate Gibberish Generator.
Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
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Evil Plans
Hugh sent me a freebie copy of his latest book Evil Plans. After a diet of rather heavy business books, this was a welcome fast read. In the film, Local
2 February 2011
Seeing innovation
Roland at NESTA writes I firmly believe that the solutions to many (if not all) of our innovation problems are already out there somewhere; it’s just that we need to
20 June 2009
Becoming who we are not: facilitation as performance
Cathy Salit is one of the biggest influences on my work. She’s got a book out this April – Performance Breakthrough -and I talk to her in this podcast. The subtitle of
2 February 2016
Bring out the instruments…
Another pithy post from Matt this time on Myers-Briggs and similar ways of classifying people. The more I am exposed to these tools, the more they remind me of MBTI
26 February 2008