David Weinberger points to Andrew Davidson’s entertaining Corporate Gibberish Generator.
Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
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Emergent trust
I’ve been involved in some work around conflict resolution lately and I find it very engaging. It has reinforced my practice of “one less thing” as championed by the likes
27 January 2008
The language of branding, continued
My earlier post on the language of branding seems to have resonated with a few people. Tony Goodson comments and relates it to an excellent Simon Caulkin piece from the
27 January 2004
Rock in a hard place
There’s been quite a scare over the Bank of England providing emergency lending to Northern Rock bank. Out of curiosity I wondered how my building society the Chelsea might be
14 September 2007
Benevolence and cockroaches
James emailed me a link to this presentation by Paul Graham at Startup School. Share and annotate your videos with Omnisio! Some great thoughts here about the value of benevolence
18 May 2008
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