David Weinberger points to Andrew Davidson’s entertaining Corporate Gibberish Generator.
Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
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Dance
Alan Moore’s post – The Dance of Change– is just a short quote from The Tomorrow People: Future-faced brands are not brands that are omnipotent, or consistent in the traditional
22 December 2004
The knowing-doing gap as a creative space
There is so much creative potential in experimenting with putting ideas into practice
6 February 2023
Organic chat
I had a great lunch yesterday with Tom Guarriello and his wife Karen, at my local organic pub. This is the third time I’ve met Tom and the first where
28 May 2006
The perils of boxed solutions
Referring to this blog entry by Jim McGee: It’s human to want solutions in neat boxes, but neatness often drives out humanity. The Japanese make haikus in praise of the “messiness” of the cherry blossom.
1 September 2003
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