David Weinberger points to Andrew Davidson’s entertaining Corporate Gibberish Generator.
Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
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links for 2010-12-15
Edge Perspectives with John Hagel: The Big Shift: Challenge and Opportunity for Women The value of a feminine archetype in managing complexity (tags: dialogue)
15 December 2010
Creativity and straining
Mark McGuiness has a good post about what poetry illuminates about creativity. (The title of the post refers to advertising, but don’t let that put you off.) I get tired
25 April 2007
Action Storming
Action storming from Viv McWaters Viv and I have put up this little slideshare about Action Storming (or Problem Theatre as David Simoes-Brown christened it.) I wrote a post describing
9 November 2012
Spontaneity in politics
Joe Klein has a great article in at Time: Pssst! Who’s behind the decline of politics? [Consultants.] Here’s how he starts, and I found what followed fascinating. On the evening
16 April 2006
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