Johnnie Moore

I enjoyed this article on

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

I enjoyed this article on Peter Jackson (Director of Lord of the Rings) (linked by Joyce Wycoff) I focussed on this:

He makes the kind of movie he himself would like to see.

What does this really mean? Well in practice, it means that when he’s writing, he’s finding bits and pieces, ideas large and small that are surprising. This sequence surprised him, this bit gave him a thrill, this bit over there moved him to tears. And all those scenes did that to a guy who has seen thousands of movies. He’s seen it all, yet that script has got him excited enough to spend two, three, or more years of his life making it into a film.

Okay, so lots of us get passionate about what we do. But does the passion of the filmmaker guarantee any kind of satisfaction for the audience? Well, only a track record can tell you that. Jackson’s track record speaks for itself. If something excites him, you’d better believe it’s going to rock your world.”

Share Post

More Posts

No comment

The value of not always saying something helpful

Beyond writing

Writing stuff down can easily remove us from practical reality and suppress our intuition

Inauthentic marketing: case study

An example of inauthentic direct mail, from Lincoln Financial Group. The elements that eat away at the credibility of the sender and the effect on this reader.

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

Authenticity: you can’t fake it

Thanks (again) to John Porcaro for linking me to the Customer Evangelists’ blog where I found this: OLD SCHOOL: Ad agency pays teen bloggers to

In praise of um… er….. deeper meaning

Once again, it turns out that what we do naturally has more value than we realise; whereas clever contrivances intended to “improve” our effectiveness often just destroy significance… and make us less well understood! A good lesson for all those presentation trainers and “image consultants” out there!

Follies of ranking

John Porcaro blogsmore evidence of the dangers of running businesses by crude interpretations of numbers… how superficial metrics can cover a rich tapestry of human

Values – ideal or real

I am blogging from my friend Thomas’s office in Essex. All around are those inspirational posters… eg “PERSISTENCE Now that we’ve exhausted all possibilities… let’s

More Updates

Emotional debt

Releasing the hidden costs of pent up frustrations


Finding the aliveness below the surface of stuck

Johnnie Moore

Zopa up

Thanks to Tim Kitchin for emailing me to say that Zopa‘s website is up and running. Tim says in his mail: I am proud to be peripherally connected to this

Johnnie Moore

Another disintermediator…

John Steen asks, Have you heard of Ruslan Kogan? I think he is one of the most exciting business entrepreneurs in recent years. I only got to hear about him

Johnnie Moore

More us and them…

Us and Them continues to engage my attention as David Berreby explores how the mind codes information about our experience. Whenever I engage with this subject I’m struck by the

Johnnie Moore

Improving Conferences

Chris Corrigan has posted some interesting ideas about improving conferences partly prompted by my recent comments on this subject. I like his description of keynote facilitation: The keynote facilitator combines