I feel heartened by this post from Annette Clancy: Thank you Iarnród Éireann
Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
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What’s risky?
Tom Guarriello has a useful summary of what sounds an interesting talk by Dan Gilbert. Gilbert the Harvard psychologist who wrote Stumbling On Happiness, turned his attention to risk and
23 October 2007
Steve Denning
Last evening I went to a talk organised by Fast Company of Friends in London. Steve Denning discussed the role of narrative in organisations highlighting how he used storytelling to
5 October 2004
No Flipcharts
I would like to propose an International No Flip Chart Week. During this period no one will leap up in the middle of meetings and attempt to capture what’s being
28 July 2005
Anger
Over at the wiki for Reboot, (a great conference planned for June in Copenhagen) they’re inviting participants to say who they’d most like to see at the conference. I’m not
20 April 2006