I feel heartened by this post from Annette Clancy: Thank you Iarnród Éireann
Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
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Objects of sociality and ooze
On Friday I gave the opening talk at the annual marketing conference sponsored by Post Danmark. This was a lot of fun. I got about 50 minutes to talk about
1 October 2006
Personal authority
Andrew Sullivan quotes Simone Weil … those to whom destiny lends might perish for having relied too much upon it. It is impossible that they should not perish. For they
16 September 2007
The Geography of Thought
I’ve been enjoying The Geography of Thought by Richard E Nesbitt. Nesbitt explores differences in the thinking between Eastern and Western cultures arguing cogently that the very way we filter
11 June 2006
links for 2010-10-29
American Pie: Sex, Teens And Parents – The Daily Dish | By Andrew Sullivan Research suggests teen pregancies etc are far higher in the US where parents frown upon teen
29 October 2010