I feel heartened by this post from Annette Clancy: Thank you Iarnród Éireann
Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
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Airline hamster wheel slowing
I just got a letter from Virgin Atlantic. They’re trying to put a cheery spin on the fact they’re downgrading me from Silver to Red in the frequent flyer programme.
29 November 2009
Reverb 10 – day 2
Moving swiftly on, the prompt for today is What do you do each day that doesn’t contribute to your writing — and can you eliminate it? Well goodness, there are
2 December 2010
Action?
I liked this Clint Eastwood anecdote from Shawn Callahan. As an actor Clint found a director’s call to ‘Action’ off putting. He was immediately reminded that he was an actor,
17 February 2010
Snapcast on Scoble
Snapcast is a name invented by Jake for a short quick podcast. I was on Skype this morning and hooked up with Tony Goodson in Australia and Rob Paterson in
24 April 2005