I feel heartened by this post from Annette Clancy: Thank you Iarnród Éireann
Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
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Unhurried Swimming
I’ve been working on the idea of Unhurried things with Antony Quinn. I posted the other day about Unhurried Conversations. (There are now MeetUps for Cambridge Walthamstow the rest of
21 April 2015
Difficult conversations, part 2
This is the second of my series of short videos about difficult conversations. (Part one here) In this one I talk about the importance of respecting that the difficult conversations
16 January 2014
More on one-word equity
I’m following up on my earlier post on Saatchi’s one-word equity. First let me give Maurice Saatchi credit. At least by making what Improv folks would call a bold offer,
1 July 2006
Liminality
Viv McWaters writes about liminality. When you’re asking me to change a particular behaviour (even if it’s for my own good or for the well-being of others, or even the
25 January 2010
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