April 24, 2005

Snapcast on Scoble

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

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Snapcast on Scoble

Snapcast is a name invented by Jake for a short quick podcast. I was on Skype this morning and hooked up with Tony Goodson in Australia and Rob Paterson in Canada. Alan Singer (also in Oz) jumped in as our sound engineer. We wanted to discuss Robert Scoble’s recent challenge to Microsoft CEO Steve Ballmer over the company’s attitude to some anti-discrimination legislation.

We kick around what we think about the way this debate is being played out in public and reflect on what it might mean. Rob and I think it may represent a step change in corporate blogging whilst Tony is more sceptical and thinks shareholder interests may stifle the debate – and thinks the mainstream media may strongly shape how it plays.

Here’s the cast, a 12m31s MP3.

(By the way, it’s pretty cool that a few guys with computers can create a discussion like this across three continents at the drop of a hat)

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Unhurried marketing

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Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

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Blogging for Ourhouse

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Keeping up with Tony Goodson

The competitive streak in me means I need to keep with Tony Goodson’s blog. The struggles of learning to speak “Movable Type” and thoughts on the nature of blogging.

The power of community

Earlier today I was writing about passion brands and the power of community. I got a small but interesting example of this principle in action when I visited Ton Zijltra’s blog to find that he’s opened a separate blog on his planned abandonment of Microsoft.

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

Customer-centricity: is it the answer?

Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?

What brand are you?

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Snapcast on Scoble

Johnnie Moore

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