Market Research Conference

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

James and I are giving a talk at the Market Research Society Conference later this month. This should be interesting as I’ve not been particularly appreciative of the MR industry in this blog. We’re talking about Blogs and Podcasts.

The MRS have a discussion forum linked to the conference and I noticed the following provocative comment in a thread about Word of Mouth (WOM).

‘WOM’ IS just a buzz phrase just keeps consultants in employment. Clients like me need real facts and need to use proper, paid for communications

I replied – including how the notions of “proper” and “paid for” relate to each other – and some of what follows is interesting too.

Share Post:

Share on facebook
Share on linkedin
Share on twitter
Share on email

Stay Connected

More Updates

Grit and pearls

Grit before pearls

Ben Schott has a go at the paradoxical blandness of supposedly disruptive startups: Welcome to your bland new world. It’s easy to get stuck in