Johnnie Moore

Ordinary steps

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

A theme that seemed to run through Reboot7 was the advocacy of taking small steps over theorising. David Heinemeier Hansson, who built web application Ruby on Rails, stressed the advantage of getting something basic up and running fast. In a presentation on The Skype Brand, Malthe Sigurdsson talked about getting out frequent, small revisions.

Pretty closely related was the idea of ordinariness and “good enough” solutions. David Weinberger championed “good enough” knowledge classifications; Skype favoured simple language (“Talk” not “VOIP”).

Both these are central concepts in Improv – it’s good to advance the action; and it usually works much better to say the obvious, ordinary thing, instead of trying too hard to come up with a brilliant one-liner. It was good to hear this backed up by the experience of some of these impressive innovators.

[UPDATE: Scoble has more to say on this]

Share Post

More Posts


There’s more potential in each moment than we realise

More Updates

Emotional debt

Releasing the hidden costs of pent up frustrations


Finding the aliveness below the surface of stuck

Johnnie Moore

Walking with dinosaurs

James Gardner has some good advice for graduates joining organisations and facing the old hierarchy: Walking with Dinosaurs. ..have a look at your IT organisation and especially at your development

Johnnie Moore

links for 2010-03-09

Shareable: Can We Design Cities for Happiness? “If we in the Third World measure our success or failure as a society in terms of income we would have to classify

Johnnie Moore

Communities of practice

I went to David Gurteen’s Knowledge Cafe last night. It’s a mercifully simple and conversational format much in the style of World Cafe. The theme was the future of communities

Johnnie Moore

The Corporation

Over in Beyond Branding I’ve blogged Robert Paterson [UPDATE linking me to this efilmcritic review] of the provocative documentary, The Corporation. Here’s a snippet: The Corporation is comprehensive, damning, brilliant