..is the theme of Rob Paterson’s post Indulgences – The Reformation – Our Time. Serious thought provocation.
February 2025 update
People have been facilitated before: boredom, stillness, recovering attention and the undercurrents of life
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The value of not always saying something helpful
Beyond writing
Writing stuff down can easily remove us from practical reality and suppress our intuition
Inauthentic marketing: case study
An example of inauthentic direct mail, from Lincoln Financial Group. The elements that eat away at the credibility of the sender and the effect on this reader.
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
The individual transcends the bland…
BA stewardess Claire breaks the corporate ice and creates real engagment. Hats off to BA is their culture supports this sort of thing.
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Authenticity: you can’t fake it
Thanks (again) to John Porcaro for linking me to the Customer Evangelists’ blog where I found this: OLD SCHOOL: Ad agency pays teen bloggers to
In praise of um… er….. deeper meaning
Once again, it turns out that what we do naturally has more value than we realise; whereas clever contrivances intended to “improve” our effectiveness often just destroy significance… and make us less well understood! A good lesson for all those presentation trainers and “image consultants” out there!
Follies of ranking
John Porcaro blogsmore evidence of the dangers of running businesses by crude interpretations of numbers… how superficial metrics can cover a rich tapestry of human
More Updates
Solving economic problems with a netflix prize
Rob linked to Umair Haque’s suggestion: Solve America’s Employment Crisis With a Netflix Prize. The whole thing is worth a read but here’s the core idea: for each of America’s
6 December 2009
Not wasting creativity on horcruxes
How our creativity can get hijacked if we allow it to get attached to symbols
1 August 2022
Friends in Low Places
Clarke Ching‘s enthusiastic response to my earler post about Friends in Low Places provoked me to read further. Dr James Willis has put his book online. Here’s a sample of
27 September 2004
Coca Cola for Winston Smith?
Danny G of AdPulp has discovered the slightly creepy website of The Beverage Institute for Health and Wellness. It has a Ministry-of-Truth-like quality and turns out to be an outpost
12 February 2006
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