James and I will be running a 90 minute version of our Open Sauce Live workshop at the Reboot Conference in Copenhagen. This will be on Friday morning at 11.45.
There will be two strands to the session which is designed to be experiential and interactive. We’ll be using some exercises taken from improvisational theatre to have some fun exploring the sort of spirit and attitudes that help people to succeed in a world where traditonal command-and-control approaches just don’t work any more. This will get folks on their feet and working together, instead watching a pile of powerpoint slides. And we’ll intersperse this with some thought provoking examples of what we’d call Open Source marketing at its best and worst. This is marketing which is not controlled by marketing departments but involves the interaction – welcome or not – of the stakeholders.
We think this session should interest marketers but also anyone interested in creating more innovation and creativity among groups of people. And we’re hoping to learn things too.
If you’re going, I’ll look forward to seeing you. I’ll be in the city from the Thursday evening onwards.
