Jeff Risley gives a rosette for service to Southwest Airlines.
Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
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Crime and wickedness
I’m disappointed by this new report on Engaging Communities in Fighting Crime as reported here by the beeb. The report notes that although there’s pretty good evidence that crime is
18 June 2008
Ground rules?
Lynn Walsh is not a fan of the ritual where a group is invited to agree a set of ground rules about behaviour at the start. She indicated this to
31 July 2010
“Bottom up”: Arse-over-tit
Arse-over-tit a splendid bit of British slang. And I think it’s easy to go that way using the term “bottom-up” to celebrate a lot of the good stuff happening in
24 May 2008
Report writers
Government seems to reverence a particular kind of cleverness. The lawyerly sort, that can write precise reports and prescribe best practices. I would dearly like to see some of the
16 February 2013