Jeff Risley gives a rosette for service to Southwest Airlines.
Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
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Last FM
I’ve just succumbed to curiosity and signed up to LastFM. So far I like it a lot though early indications are that I don’t share the musical tastes of my
28 April 2007
Problems and solutions
Dwight Towers has a short, entertaining and provocative video: the problem solution ratio. He makes great points on how easy it is to wallow in indignation, the dangers of experts
19 August 2011
Knock off
Separated at birth? Dave at Zopa points to what looks a blatant copycat of their website. So the old saying goes that imitation is the sincerest form of flattery…so I
31 January 2006
Gibberish
Viv and I have been using improv activities based on gibberish these past weeks as part of our work exploring ways of faciltiation. Gibberish in the world of improv, is
10 March 2011
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