Jeff Risley gives a rosette for service to Southwest Airlines.
Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
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I’m here… angry and anxious
The terrorists have returned to London. I’m working from home this morning so relatively secure. And news travels ultra-fast – but is also confused and rumour-laden. Already I’ve had people
7 July 2005
Open Source Marketing
James Cherkoff points to an interesting article by Bob Garfield in Ad Age (registration required): Inside the New World of Listenomics. It’s about how marketing is going Open Source. My
18 October 2005
Wave Rider
I’ve just been reading Harrison Owen’s Wave Rider. He explores the notion that human systems are fundamentally self-organising with some interesting implications for how we view formal organisations. He refers
12 January 2010
Electronic concrete
Jon Husband has an excellent post on work design. Here’s a taster: companies the world over have expended tens, scores if not hundreds of millions of dollars on large integrated
24 June 2008