Jeff Risley gives a rosette for service to Southwest Airlines.
Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
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Teach people or get a better process? Both and neither
Nancy Dixon condenses years of practice and experience into a single post: What Makes Organizational Conversations Effective? Participant Skill or Skillful Design?. I guess the very short answer to the question
4 February 2014
The blooper reel
There’s a lot of creative energy in failure, if you don’t take it too seriously. Here are some of the out-takes from our recent video shoot. In some ways it
15 September 2016
More Space – update
A quick update on the More Space project. Since my first stab outline I’ve been turning it over in my mind. 10,000 words drafted by mid-February is starting to feel
21 January 2005
Phone Spam
Chris Lawer takes aim at Peppers and Rogers. The champions of one-to-one marketing are hitching their cart to “voice marketing”. That’s Phone Spam to you and me. Idiotic answerphone messages
8 February 2005