Johnnie Moore

Six Apart Rock

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Katherine Stone has a great post about the response of Six Apart, the folks behind the TypePad blogging package, to some problems in the last few weeks. They ask their users to choose for themselves (from several options) how much compensation they think is appropriate. Brilliant.

PS Sue Pelletier has a nice riff on this: “Wouldnt it be an interesting experiment to offer a conference, and people paid afterward for the amount it was worth to them?”

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Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

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Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

links for 2010-08-20

Ray Kurzweil Responds to “Ray Kurzweil does not understand the brain” | KurzweilAI Linear thinking about the future is hardwired into our brains. Linear predictions of the future were quite

Johnnie Moore

Facilitation workshop

I’m planning a one-day workshop for facilitators on July 18th in London. As in the past the format will be loosely structured and highly experiential. Details here.

Johnnie Moore

Eagleton on Olins

Pat Kane points to Terry Eagleton’s scathing review of Wally Olins’ book “ On Brand” Here’s a snippet: Olins

Johnnie Moore

Away

It’s sunny out and I’m off to Golden Bay (north end of the South Island in NZ) for two days. Expect no blogging. And my apologies in advance if the