Katherine Stone has a great post about the response of Six Apart, the folks behind the TypePad blogging package, to some problems in the last few weeks. They ask their users to choose for themselves (from several options) how much compensation they think is appropriate. Brilliant.
PS Sue Pelletier has a nice riff on this: “Wouldnt it be an interesting experiment to offer a conference, and people paid afterward for the amount it was worth to them?”
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Independent Online Edition > Body Shop value slumps after sale to L’Oreal Interesting example of how the public has become a highly critical diffiicult to convince audiene (tags: marketing opensourcemarketing)
Does Language Influence Culture? – WSJ.com "Do the languages we speak shape the way we think? Do they merely express thoughts or do the structures in languages (without our knowledge
I like Matt’s post about identity on Facebook. Matt’s blog is way up my must-read scale because he’s in touch with his own shadow. Key quote: My take is that
Good to see my friend Alan Moore on his soapbox: Co-creating experiences, co-creating value So what are you going to do as a business or a brand, run out your
