A great story posted by Curt Rosengren useful for two things.
First in case you ever feel a pressing need to Squash a Chimpanzee’s Creativity, this is how to do it.
Second, of even more value, this is a neat way to squash human beings’ creativity too: reward them for it. That will come out of left field for most people, but not those who’ve read the brilliant book, Punished by Rewards by Alfie Kohn.
People have been facilitated before: boredom, stillness, recovering attention and the undercurrents of life
The value of not always saying something helpful
Writing stuff down can easily remove us from practical reality and suppress our intuition
An example of inauthentic direct mail, from Lincoln Financial Group. The elements that eat away at the credibility of the sender and the effect on this reader.
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
BA stewardess Claire breaks the corporate ice and creates real engagment. Hats off to BA is their culture supports this sort of thing.
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks (again) to John Porcaro for linking me to the Customer Evangelists’ blog where I found this: OLD SCHOOL: Ad agency pays teen bloggers to
Once again, it turns out that what we do naturally has more value than we realise; whereas clever contrivances intended to “improve” our effectiveness often just destroy significance… and make us less well understood! A good lesson for all those presentation trainers and “image consultants” out there!
John Porcaro blogsmore evidence of the dangers of running businesses by crude interpretations of numbers… how superficial metrics can cover a rich tapestry of human
Digital Ethnography » Blog Archive » Students Helping Students (video) More inspired video storytelling from Michael Wesch (hat tip to Nancy White https://bit.ly/d0G3N3) (tags: flashmob ethnography video) My Police –
Chris Corrigan offers an eloquent challenge to the notion of citizens as “customers”. Communities are not strategic entities with goals and mission statements – what is the the strategic objective
Nancy White observes that We learn (when we listen) when we talk. I suspect we all know this is true but we ignore it in a lot of our processes.
