Jeff Jarvis says push advertising is toast. (The massive growth of the do-not-call list in the states has forced marketers to switch from telesales to customer service. Result: better sales)
He’s also done a great summary of Rupert Murdoch suggesting a toast-like future for many newspapers.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Geoff Brown writes about a delightful gift from the guys at On Your Feet. Full SP at Geoff’s place, but here’s the nub of it: What if you had a
My friend Jack Yan always insisted that mobile phones and blogging were two 21st Century phenomena he could do without. He still holds out on moblile phones but has allowed
For the last few weeks I’ve been doing some improv classes with the good folks at Sprout. We’ll be putting on a show at the beginning of December. So if
David Simoes-Brown reflects on Maslow’s hierarchy of needs and wonders about the possible selfishness involved in the top layer of self-actualising. He finds Maslow himself elaborates on this. I was
