Olaf Brugman is not happy with his child being on the receiving end of direct marketing:

I have spend hours over the past couple of days explaining to one of my children that he cannot expect to receive a Donald Duck clock, a PC game, a DVD/video recorder and a stack of leather-bound Donald Duck volumes for only € 3,90!...

But this is seduction pure, an attempt to make a sale by keeping transaction implications as shady as possible. Donald Duck as a force-feeder aiming to turn their subscribers into 'paté de foie gras'.

I wonder how anyone working for a publisher inventing these sales campaigns can come home in the evening and say to his kids he had a great day at work.