Olaf Brugman is not happy with his child being on the receiving end of direct marketing:
I have spend hours over the past couple of days explaining to one of my children that he cannot expect to receive a Donald Duck clock, a PC game, a DVD/video recorder and a stack of leather-bound Donald Duck volumes for only
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
When I’m talking about facilitation, I often find myself saying that the effort to be efficient is what makes meetings inefficient. By setting agendas which assume that groups of people
Chris Corrigan asks a really interesting question. What is interesting is that despite the fact that we are small players working in a big system and we KNOW that our
Daniel Pink suggests that explaining the purpose of work can have a dramatic effect on productivity: Have you ever asked yourself why you’re in business? Good stuff. It’s something that
Earl has a good post about innovation and myths about it. He quotes Marco Rinesi: But for all of its undeniable power, the printing press wasn’t the source of large
