Jeff Jarvis says push advertising is toast. (The massive growth of the do-not-call list in the states has forced marketers to switch from telesales to customer service. Result: better sales)
He’s also done a great summary of Rupert Murdoch suggesting a toast-like future for many newspapers.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Mark Earls makes a point worth repeating: The thing thing and the people thing. One of the most unhelpful assumptions I come across most when I’m talking about how things
Jake McKee knows a thing or two about creating customer communities and his post on seeing it through is a good example of his news from the trenches. It reminds
Infinisiri blogs this story:Jacob the teacher Jacob almost seventy was in the midstages of Alzheimer’s disease. A clinical psychologist by profession and a meditator for more than twenty years he
Stuart Henshall reports Telecom guy Peter Cochrane‘s praise for Skype. Peter’s mobile bill is down from $500 a month to less than $10. If that’s not a sign of disruptive
