Ogilvy PR have published this guide to blogging (pdf 2.8MB). It’s a well-produced introduction to blogging for the uninitiated – very well pitched for persuading corporates to take this seriously. Thanks to Declan Elliott for the tip.
Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is
The competitive streak in me means I need to keep with Tony Goodson’s blog. The struggles of learning to speak “Movable Type” and thoughts on the nature of blogging.
Earlier today I was writing about passion brands and the power of community. I got a small but interesting example of this principle in action when I visited Ton Zijltra’s blog to find that he’s opened a separate blog on his planned abandonment of Microsoft.
I’ve been doing a lot of thinking – and worrying – about collaboration. I think the ability to collaborate effectively is becoming ever more essential
The Church of the Customer blog quotes an NY Times interview with David Bowie who says: I’m fully confident that copyright for instance, will no
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
My friend Olaf Brugman has invited me to take part in a workshop in Brussels on October 29th. It looks set to be an interesting
I’ve just started to suffer from Spam comments the latest effort by these wretches to publicise their sites. They basically post fatuous comments to weblogs
At the NGO conference (blogged yeserday and the day before) I met Martin Roell a German blogger and e-business guru. He’s blogged the event in
I’ve finally started paying attention to RSS and all this stuff about “Blog Aggregators”. The final shove was wanting to get Martin Roell’s English feed.
Jackie Huba at Church of the Customer has nice things to say about More Space The best business books are those that cause us to think differently and if they’re
Allan Kaplan has written up his experience of a five-day facilitation for development professionals: Emerging out of Goethe: Conversation as a Form of Social Inquiry (pdf). He describes their struggle
Gallup’s latest survey shows the lack of engagement of workers with their jobs – a sad reflection on the failure of branding
From Letterman:Top Ten Messages Left on Cat Stevens’ Answering Machine Some of this didn’t translate so well over the Atlantic but I liked 7. “It’s Johnnie Cochran. Without a trial
