Ogilvy PR have published this guide to blogging (pdf 2.8MB). It's a well-produced introduction to blogging for the uninitiated - very well pitched for persuading corporates to take this seriously. Thanks to Declan Elliott for the tip.
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» Johnny Moore from Our Social World Blog
Johnny has just posted the outline of his talk (What happens when you leave the script behind) for the Our Social world conference. It sounds really great and I’m sure will be highly interactive. Its just a pity that James can’t make it t... [Read More]
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Comments (2)
So now Ogilvy's an authority on blogging. Too funny.
July 24, 2005 13:05 Permalink for comment
Hugh, I'm not sure about what's funny. Have you read it yet? It's one of the better guides I've seen out there.
In fact, I've already sent it to a few clients, sometimes it's better coming from an "outsider" we bloggers tend to get a bit too caught up in ourselves when explaining the whole thing.
I'd be interested to hear your thoughts once you've actually read it...!
July 24, 2005 13:37 Permalink for comment