Great Britain’s Workforce Lacks Inspiration
According to Gallup
More than 80% of British workers lack any real commitment to their jobs and a quarter of those are “actively disengaged ” or truly disaffected with their workplaces….
Why are so many British employees disengaged? Poor management is the problem, according to the Employee Engagement Index survey. Workers say they don
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Catherine at The F Word reviews the advertising imagery she encounters travelling around London. It’s fascinating. This was spotted by Mike at Londonist who comments It makes for interesting reading.
The Unique Origins of 25 Popular Products | Business Pundit Lovely collection of anecdotes. Did you know WD40 originated as scientists tried to create a formular for Water Dispersal. They
Dave Snowden: Of course for many years we have known that Dark Matter exists, even though we could not see it, we also have known that only about a sixth
Brian Oberkirch likes this post by Umair and so do I. Like them I loathe the notion of one-word-equity. The other day James highlighted the wisdom of Etsy’s Robert Kalin,
