Here's a YouTube vid of a Hugh and Jason Korman from Stormhoek which they're using to explain their marketing to folks in the US. It was done for them by Lloyd Davis, who's getting to be a dab hand at this. I like the rough cut quality of it, an interesting contrast with the production values of standard issue marketing.

Hugh:

"We weren't really trying to creat a cult brand... but that kinda happened"

"for most wines there's this very santised, carefully crafted, view of the world... life isn't this perfectly sanitised, beautiful thing..