I’ve enjoyed short edits of this video before and now I’ve found the full length version on YouTube. Truth in Advertising takes a look at what really goes on in ad agency-client meetings.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Lee at Headshift picks up on my entry on customer-centricity. He identifies another myth… which is the idea that innovation and production is demand-driven. Why is it so hard to
Tim Kitchin pointed me to this fascinating paper: Human Nature and Social Networks by John H Clippinger. As Tim summarises this gives strong evidence that humans are biologically programmed to
Jennifer Rice has been talking about our meetings in Malmo. Modesty (the False brand of it) prevents me from quoting the very flattering things she says (but do take a
Howard Mann’s joke made me laugh. Two beggars are sitting side by side on a street in Rome. One has a cross in front of him. The other one the
I help teams work together better. My work ranges from leadership development to team building and event facilitation
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