February 18, 2007

Co-creating

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

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Co-creating

It’s not about how much your product engages with the customer. It’s about how much your product allows your customer to engage with other people.

Reminded me of what James and I say in our Co-Creation Rules – in fact it prompted me to put this slightly rewritten thought there:

Marketing 1.0 treats customers as objects of communication: marketing is done to them. In co-creation everyone is a subject (in the grammatical sense) — an initiator of action a creator. Your brand, and your marketing, are the objects everyone gets to play with – if you’re lucky. Miss this point, and you may head the same way as the music industry…

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Unhurried marketing

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Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

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Co-creating

Johnnie Moore

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