Contrasting the way KFC and JetBlue have responded to negative publicity Rob Paterson asks:
Every business is exposed to public risk today. You can guarantee that your story will be all over the web in hours. If you do not live in the web, the story will overwhelm you. So what is your plan to deal with this new reality?
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is
The competitive streak in me means I need to keep with Tony Goodson’s blog. The struggles of learning to speak “Movable Type” and thoughts on the nature of blogging.
Earlier today I was writing about passion brands and the power of community. I got a small but interesting example of this principle in action when I visited Ton Zijltra’s blog to find that he’s opened a separate blog on his planned abandonment of Microsoft.
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
I’ve been doing a lot of thinking – and worrying – about collaboration. I think the ability to collaborate effectively is becoming ever more essential
Good for nothing | Made by Many Another great review of goodfornothing. Excellent guiding principles include: think through doing; work small, share fast; it's not about a big vision; and
Infinisiri blogs this story:Jacob the teacher Jacob almost seventy was in the midstages of Alzheimer’s disease. A clinical psychologist by profession and a meditator for more than twenty years he
Is Your Mind Controlled by Parasites? | Psychology Today Creepy and fascinating. What was that you were saying about free will?
I loved Ivo Gormley and Matan Rochlitz’s little film Running https://youtu.be/OaOOWoMWvMI They had the simple notion of interviewing people while running. They found that the longer the project ran, the
