February 27, 2007

Living in the web

Contrasting the way KFC and JetBlue have responded to negative publicity, Rob Paterson asks:

Every business is exposed to public risk today. You can guarantee that your story will be all over the web in hours. If you do not live in the web, the story will overwhelm you. So what is your plan to deal with this new reality?

Posted by Johnnie Moore at 12:25 in Blogs & networks , Branding
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Dave Russell says

There's a scenario playing out right now in the UK media; allegedly contaminated or defective petrol/gasoline affecting many vehicles over a wide area of the UK. Initial reactions from the alleged suppliers seem to be to simply deny everything.

March 1, 2007 11:11 Permalink for comment

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