Thanks to David Burn at Adpulp for suggesting we compare and contrast the following YouTubes for Presidential candidates in the US.
First, this dire cliche-fest for Mitt Romney:
Second, this witty effort for Bill Richardson:
As David says, If you're going to sell candidates like toilet paper, well, it's easy to see which brand sounds better.
Technorati tags: advertising, politics
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Comments (3)
Sure, Romney's is rote politispeak and Richardson's is way funnier. But one makes you want to cast a vote for President of the United States. The other makes you want to order a sandwich.
What audience is Richardson trying to reach?
May 15, 2007 14:38 Permalink for comment
I don't know for sure what audience he is trying to reach but if I were a US voter I'd be impressed. I think it's fine to use humour to make serious points and I hope Richardson and others continue to credit the audience with intelligence this way.
May 15, 2007 20:56 Permalink for comment
I loved the Bill Richardson ad until he got to the teacher pay part. "We went from 46th to 29th!" or something like that.
Err, that's geat, Bill. You paid them more. If we need someone to replace Ed McMahon, we'll call.
Mitt Romney has the usual politician's strange meter. If he talked to you like that over the water cooler, you'd wonder if he needed psychotropic medications. "Hello, Ted...how was your...weekend...did you...go waterskiing...with your family?"
May 17, 2007 13:51 Permalink for comment