September 19, 2007

Open Sauce, 18th Century style

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

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Open Sauce, 18th Century style

I just accidentally found myself overhearing a short piece on BBC1 about Thomas Chippendale, the celebrated 18th century furniture designer.

Chippendale was very successful and his pieces are now worth a fortune. Intriguingly, the real cause of his success was not his skill as a cabinet maker, but his marketing nouse. And get this, his masterstroke was the publication of his Gentleman Cabinet Maker’s Director. Apparently, this included all his designs for others to freely copy. It made him rich, because all their imitations served to heighten the appeal of his originals.

Heh… and you thought open source was a new idea?

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Earlier today I was writing about passion brands and the power of community. I got a small but interesting example of this principle in action when I visited Ton Zijltra’s blog to find that he’s opened a separate blog on his planned abandonment of Microsoft.

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Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is

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I’ve finally started paying attention to RSS and all this stuff about “Blog Aggregators”. The final shove was wanting to get Martin Roell’s English feed.

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Open Sauce, 18th Century style

Johnnie Moore

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