Johnnie Moore

100 bloggers

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

As well as More Space I’m a participant in Jon Strande’s 100 Bloggers. 25 of us write a couple of pages for a book, then invite a friend to do the same in sequence. Repeat twice to generate 100 bloggers. That should be simple enough!

First refusal to be my compadre in this has to be Tony Goodson. Tony was the one who introduced me to blogging, god bless him. And it’ll be fun to send the chain down under.

UPDATE: Skyped Tony. He’s in. And he’s got a great idea for who to invite next… a friend he doesn’t know yet.

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Blogging for Ourhouse

Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is


I’ve been doing a lot of thinking – and worrying – about collaboration. I think the ability to collaborate effectively is becoming ever more essential

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Trust and NGOs

My friend Olaf Brugman has invited me to take part in a workshop in Brussels on October 29th. It looks set to be an interesting


I’ve finally started paying attention to RSS and all this stuff about “Blog Aggregators”. The final shove was wanting to get Martin Roell’s English feed.

Comment spam solution

Like many others I’ve been getting more and more bogus comments from Spammers promoting their sites. So, having delayed for a while, I’ve just installed

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Emotional debt

Releasing the hidden costs of pent up frustrations


Finding the aliveness below the surface of stuck

Johnnie Moore

Beyond Lovemarks: Emergence

This is the third post in a series putting forward an alternative way of creating socially useful and economically sustainable brands. Although I have a reasonably clear intention in writing

Johnnie Moore

Another Lovemarks detractor

Alan Mitchell reviews Kevin Roberts’ Lovemarks pitch: In other words, the role of the marketer is to ‘drive’ people to ‘love’ you so much that they no longer use their

Johnnie Moore

Is facilitation a fat word?

Andrew Rixon reckons facilitation is a Fat Word. That is a word overused and abused and one which seems to hold way too much meaning for its own good. Yeah

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Rageboy Reboots

I’ve just checked out the program for Reboot and I’m excited to see that Chris Locke aka Rageboy is going to talk. Here’s his synopsis: “We die.” With that opening