Ben McConnell highlights the contrasting online fortunes of YouTube and the New York Times.
The Times underwent a minor redesign added videos to its front page and created a list of “most blogged” stories. Traffic declined.
YouTube added channels that made it possible for anyone to program the site’s content, a sort of favorites list of videos. Traffic surged three-fold.
As Ben points out, letting your readers co-create is the way ahead.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is
The competitive streak in me means I need to keep with Tony Goodson’s blog. The struggles of learning to speak “Movable Type” and thoughts on the nature of blogging.
Earlier today I was writing about passion brands and the power of community. I got a small but interesting example of this principle in action when I visited Ton Zijltra’s blog to find that he’s opened a separate blog on his planned abandonment of Microsoft.
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
I’ve been doing a lot of thinking – and worrying – about collaboration. I think the ability to collaborate effectively is becoming ever more essential
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
So why do CEOs and Marketing people get along so badly. I think it’s often down to a mutually abusive relationship where it seems impossible to have an honest conversation about the obvious uncertainties of corporate life.
Last week I met Matt Moore visiting from Australia. I didn’t know Matt at all but he introduced himself as a reader of my blog (obviously an endangered species) and
The Group Jazz Chautuaqua is marking its 10th anniversary and they’re asking people who’ve taken part some questions about what they’re up to. I answered their questions and thought it
Over in Beyond Branding I’ve blogged Robert Paterson [UPDATE linking me to this efilmcritic review] of the provocative documentary, The Corporation. Here’s a snippet: The Corporation is comprehensive, damning, brilliant
