Brainstorming

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

My evil twin brother Matt is running some interesting posts on brainstorming. I’m a bit sceptical about most of the luggage that goes with brainstorms and said so. Matt rightly challenged me to be a bit more helpful so I posted this comment. I think it just about bears repetition here.

If you put a gun to my head and asked for a formula, I’d probably talk about the power of invitation. Set everything up as voluntary; avoid insisting people attend, frame it all as an invitation. So if I ever do a warm up game, I always say one way to play is just to sit out and observe (funnily enough, it seems that then more people are willing to join in).

Generally, it seems more fun to work with volunteers and I’m not particularly big on the idea that certain stakeholders “must” be there. If the invitation is right, they’d want to be. And if they don’t want to be there, I’m happy to make what progress I can with those who do.

Then as you slip off the safety lock, I’d probably splutter about Harrison Owen’s motto of “one less thing” if you’re facilitating. See how little you need to do to guide the group, organise less, and practice sitting with “awkward silences”. We tend to associate creativity with adrenalin and inspiration with stimulation. In one of the most satisfying groups I worked with recently, we had lots of natural pauses for reflection, as well as long breaks. Those pauses are often punctuated by someone with something really interesting to say – usually much better than any facilitatory effort I might make.

As I hear your finger twitching on the trigger, I’d say it’s good to pulsate between whole group work and smaller groups – and also risk suggesting some time for working alone (eg on a sunny day, go for a walk alone to reflect). In a brainstorming context, if there’s time, maybe get people to do writing activity alone. I think introverts tend to get excluded by loud, frantic workstyles and if we give them a more reflective approach, it’s more inclusive.

Just before that little red flag pops out saying “BANG”, I’d probably invoke the improv principle of Yes, And. I try to Yes, And as much as I can when facilitating. Most “disruptions” can be welcomed.

My default response in difficult situations is “Can you say more about that?” Not infallible, but very nearly. Genuine curiosity works wonders, especially when applied instead of eg “That’s not relevant to this discussion!”

Finally, I suppose I’d invoke Gandhi on being the change you want to see in the world, and being aware and present to what the group is doing, reflecting some of that awareness back to the group; tending to avoid setting myself up as the deliverer of outcomes so the group shares responsibility for what happens.

(Associated to that, I almost never make myself the person who writes down ideas. In fact, I think the ritual of writing every idea on a flip chart is a bit tiresome and misleading. If someone hits on an actionable idea, they’ll probably take responsibility for recording it. I might set up a space for people to do that and if stays empty, it stays empty.)

Chances are, I’d go the whole hog and suggest an Open Space which embodies most of this stuff anyway.

Share Post

More Posts

Conversational leadership

David Gurteen tweeted this interesting article (pdf): Conversational Leadership: Thinking together for a change It makes a lot of sense to me pushing for a

Scaling or evolving?

This post really interests me: Innovation for Development: Scaling Up or Evolving? As they complete some pilot experiments in development work the authors recognise that

Jersey

I’ve just given a presentation on Beyond Branding in Jersey. It was fun to take ideas that have been percolating for months and give them

Badgers and the joy of complexity

Great article in today’s Independent. The government decided to take action to stop the spread of TB among cattle. They found that badgers were to

More on what is marketing…

Jennifer Rice continues our rolling dialogue about what marketing’s job is. I appreciate Jen for keeping a good thoughtful exploration going. David Foster at PhotonCourier

Chautauqua

I’ll be taking part in the Chautauqua online discussion of Beyond Branding, from 15th to 29th February. Fellow authors Denzil Meyers, Chris Macrae, Julie Anixter

Microsoft’s embarassing metadata

Found via Richard Gayle is Strike that Out Sam. This is a cheeky exploitation of the fact that Microsoft Word documents retain the fingerprints of

More Updates

Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

Actions, words etc

Do you remember that in classical times when Cicero had finished speaking the people said, ‘How well he spoke,’ but when Demosthenes had finished speaking, the people said, ‘Let us

Johnnie Moore

Indirect

Hugh says As I’m fond of saying blogs are good for making things happen indirectly etc. But journalists seem to have a problem getting their head around it. “Indirectly” is

Johnnie Moore

More on Sainsbury’s

The 173 Drury Lane blog is shaping up nicely. There are some really good comments there including one I highlighted today focussing on employee morale.