Stakeholder Engagement Sucks
View more presentations from dan mcquillan.
I liked Dan McQuillan’s Social Engagement Sucks slideshare. (click here if you can’t see it above.)
Stakeholder engagement is a management cliche in dire need of some shaking up and Dan takes some good swipes at it here. I especially liked
Engagement is a platitude that avoids issues of power
That makes sense to me straight away; it’s so often code for “does my bum look big in this?” I think he nails it here:
Corporates and NGOs see themselves at the centre surrounded by buzzing stakeholders.
The most exciting thing about social media is that it’s peer-to-peer, not just a new conduit for for established power to patronise us.
